I'm a Celebrity 2020

The producers of the ITV tv show, I'm a Celebrity 2020, have responded to the current climate amazingly.

The producers took a chance to relocate the show and continue with business which will ensure that the TV show's viewings remain consistent, if anything the viewings will increase this series as people become intrigued with the new features the show has to offer. The show's agile ability will ensure that ITV gain a profit at the end of the series compared with other TV series which have had to halt production until next year.

In addition to the new format of the show, the limited activities that people can engage in during this second lockdown will encourage people to actively view the show which is likely to significantly increase the viewings. This can already be seen by comparing the viewings of the first episode from 2019's series where 10 million people watched the launch of the show compared with 10.9 million people this year, and this figure excludes people who watch the series using catch-up features.